Tilda Swinton recites ‘Like This’ by 13th century Sufi poet Rumi - the inspiration behind her perfume of the same name.
‘This is possibly my favourite poem of all time. It restores me like the smoke/rain/gingerbread/greenhouse my scent-sense is fed by. It is a poem about simplicity, about human-scaled miracles. About trust. About home.
In my fantasy there is a lost chapter of Alice in Wonderland - after the drink saying Drink Me, after the cake pleading Eat Me, where the. adventuring, alien, Alice, way down the rabbit hole, far from the familiar and maybe somewhat homesick - comes upon a modest glass with a ginger stem reaching down into a pale golden scent that humbly suggests: Like this..’
- marketing at its finest..
